1/15/2020 4:23 AM (PST)

Social media is a great tool to learn more about your customers, their sentiments for your brand and a great platform to engage with them. Additionally, you can understand your competitors and their position in the market by using social media. There are so many great uses for social media that can strengthen your company bonds with its core audience. Your content has to resonant with them and add some kind of value in order for it to be shared or liked. To harness the power of social media, you need to have a strategy, a goal and a plan, otherwise you won't see its true potential.